Audience and Institutions

The reason for this task being foregone was so that I could gain a proper understanding of the different types of magazine publishers so that when I finish my magazine production I can make a decision on who I would like to publish my magazine.

Bauer

Bauer consists of many different types of magazine all produced by them. They are the rightful owners of a range of popular gossip magazines such as ‘Heat!’ and ‘More!’ They also own some magazines aimed at the male gender which include fishing magazines, music magazines and motorist’s magazines. They produce both niche and mainstream magazines which mean they have magazines spread over different markets for instance photography magazines which are of a niche audience and they then have magazines of a huge mainstream market like a women’s gossip magazine.  As a result of the many different types of magazines they have vast range of audiences, an example of this is magazines such as ‘Zoo’ known as ‘lad mags’ which are aimed strictly at the male audience and then they have magazines that have a niche audience this being one of their magazines ‘Rail’ which is aimed at people who are interested in trains. Bauer have targeted several different audiences consisting of all types. Bauer itself is a franchise brand which has many different forms of media magazines like ‘Q’ and ‘Kerrang’ both have their radio stations and TV channels. They also have other forms of media for their individual magazines such as websites and mobile phone apps.

IPC Media

IPC media like Bauer makes many different types of well known magazines; these include magazines such as music magazine ‘NME’, fashion magazines like ‘In Style’ and television magazines such as ‘TV satellite’. IPC media have a wide range of markets and these consist of niche and mainstream markets, you’ll get big mainstream markets like music and fashion then more niche markets such as boating and hunting magazines. This is an indication that they have more specific magazines than most other Brands. For instance a specific magazine like a television guide magazine will be a very specific but wide market as everyone watches TV programmes so everyone has an incentive to buy the magazine to find out what TV programmes are on during the week. Then you get specific niche magazine like ‘Shooting gazette’ the audience is quite specific and not a huge market by a long shot as it is only aimed at people who like and hunting and this market is even smaller as it is very much men who fit into this category. Similarly to Bauer they have many different type of audiences so their brand is universal; they also have franchises such as NME which has a website, phone app, TV channel and a radio station. Their other magazines also have websites but not many other types of media.

BBC Magazines

BBC magazines are owned by the world famous media franchise ‘The BBC’ therefore is produced by the BBC itself. They do a wide range of magazines for different markets however not as many as companies such as IPC and Bauer. They produce magazines for viewers of the TV shows which they broadcast such as ‘Country file’ ‘Top gear’ as well as children’s magazines from one of the sections of their brand, kids television channels ‘CBBC’ and ‘Cbeebies’ producing magazines such as ‘Dr Who adventures magazine’ and ‘In the night garden magazine’. As they produce a lot of magazines for these particular TV channels the vast majority of their audience are children and or teenagers. The BBC brand itself is huge along with other TV channels like ITV they broadcast a lot of British television on television. BBC has a lot of other media forms throughout the industry stemming from their brand such as multiple television channels, multiple radio stations, websites as well as their magazines.

Development hellDevelopment is a very small producing company consisting of only two magazines, these being ‘The Word’ and ‘Mix tape’. Mix tape is of a nice market of the music industry as despite it being a popular genre of music the genre of the magazine ‘Dance music’ is not as big as some of the other mainstream genres. The other magazine ‘The Word’ is a media magazine that features all different aspects of media including music, television, and books. This is quite a large market as a lot of people want to know about these things on a regular basis, therefore it is mainstream. The brands image overall is pretty much about the media as they are involved in magazines that talk about other sections of it therefore they are known for what they write based on that genre being featured. They are not developed to any other forms of media apart from their Internet websites.

Future publishingFuture publishing is one of the leading film magazine producers in America and the United Kingdom. Along with film magazines they also produce a guitar magazine and music making magazines which in that specific industry are some of the best selling magazines. They also make many magazines based on multiple genres in order to meet all peoples different tastes however mainly rock or guitar based magazines aimed at people interested in that type of music. They currently produce a guitar magazine called ‘Guitars Rock’ which is the best guitar magazine in the UK at the moment. They also have links to websites which consist of more information on the magazines. Other popular magazines which they produce are ‘metal hammer’ and ‘revolver’ which feature heavy metal rock music. They have links to rock events and website so that their audience can find as much information about the rock genre as possible.